Marktollefson’s Weblog

doing the documentary thing

Archive for butcher’s penance

Butcher’s Post Mortem

After presenting the Butcher’s Penance project I have come to a number of conclusions.

 

First, the goal of the project was successfully achieved.  From the beginning, my intent was to make amends to all the great movies I mercilessly chopped up for mercenary purpose.  I feel purged now of the guilt.  Many people who were involved in the original ad campaign have experienced Butcher’s Penance and they all agreed it was an appropriate punishment for the crime … and a diverting pastime to watch.

 

Which leads me to the second conclusion:  familiarity with the subject matter will influence the viewers’ response.  Most of the people I showed the project to had seen the ad campaigns before.  When polled, their opinions were split on whether I should show the audience the ads before or after they had viewed Butcher’s Penance.  Up until a few minutes before I presented to the class I had still not decided whether to show the ads before or after, or even whether I should show them at all.  Right before the presentation I asked one last person (who had never seen it before) what he thought.  This person believed I should show the ads first.

 

A third conclusion:  the project is best viewed as it was originally intended, that is, at a viewing station by a single viewer.  When the project was presented to the class, it would have been better to show it to one viewer at a time.  Although it would have been possible to put it up on a big projector I chose not to.  This was partly because I didn’t want to further burden DM 8106’s overstretched resources but primarily the reasoning was that the relationship between the viewer and the sensor works best when there is only one participant activating the player.  When more than one person is present the sense of cause and effect is diluted to the point where it is no longer apparent.

 

A fourth issue:  because of the constraints of time and the large number of people, nobody got a chance to spend much time alone with the viewing station.  Heather put it best, I think, when she observed that it takes time to absorb all the media in a random narrative.

 

I think Steve had a very good suggestion for an alternative method of presentation.  If I were to present again I would have two viewing stations in close proximity; one playing the media randomly triggered by a sensor, the other starting and stopping the media linearly with a different sensor.

 

In the end, I think the most important lesson is that you only have one chance to make a first impression with a public exhibition.  As for the underlying purpose of the project I feel I have adequately discharged my contrition to classic cinema … using, ironically, decidedly non-classic new media as my vehicle of apology.

 

I probably wouldn’t do another project like this in my area of documentary work.  Nonetheless, I believe what I have learned in DM8106 will be invaluable, particularly the research and network communication skills I have been exposed to over the past months.  I am very grateful to Alex and Steve for their patience, good humour, dedication and passion for teaching.

Follow

Get every new post delivered to your Inbox.